Food confusion

I read a news article recently on how Burger King came to be called Hungry Jacks in Australia (the only place in the world where it is found by a different name) – apparently the name had already been taken by a fast-food outlet in Australia (an American ex-pat trademarked the name here because Burger King had never bothered to do so). The original Australian Burger King is long gone, but Aussies are so familiar with the branding of Hungry Jacks the name is here to stay.

While the burgers at Hungry Jacks and Burger King might be the same, it turns out there are quite a few products that aren’t. Hungry Jacks was named after the Hungry Jack product (an American pancake mix). Hungry Jack in America also make syrup and biscuits, which in Australia are called scones. And if you want deep fried potato at Hungry Jacks you ask for chips, while in America they’re called fries. Americans ask for Root Beer while Down Under we ask for Sarsparilla.

US Mars Bars were light and fluffy and filled with almonds (who knew!) and disappeared from American shelves many years ago. Aussie Mars Bars (a favourite Down Under) are the same as those found in England – a fluffy malt layer topped with a caramel layer and coated in chocolate.

The English/Aussie Mars Bar was modelled on the American Milky Way, which of course is different to the Aussie and English Milky Way. For an Aussie to buy a Milky Way in America they need to buy something called a 3 Musketeers.

To quote the news article:

If on your American travels you fancy a Mars Bar, grab a Milky Way, if you want a Milky Way, grab a 3 Musketeers, if you want some syrup grab Hungry Jack and if you want Hungry Jacks’ head to Burger King. We hope that clears things up for you.

One comment on “Food confusion

  1. I remember those US Mars Bars. They were good.

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