Drought. Fires. Floods. Pandemic. Mouse plague. Lockdowns. Life has been tough in Australia for a number of years now, and particularly so for rural communities. As Australia emerges from the covid pandemic and the country opens up, one western NSW community has hatched a plan to kickstart tourism by asking the question, “Where the bloody hell is Chris?” The Chris in question… Chris Hemsworth.
[A bit of backstory: So where the bloody hell are you? was a A$180 million advertising campaign launched by Tourism Australia in 2006. Hence the throwback logline.]
Chris is an Australian Tourism Ambassador, so their #getChristoCowra campaign isn’t too outrageous. And it has to be said, when he posts his holidays on Instagram, the advertising definitely works. Tourism Cowra pulled together the following video to get Christ to visit. As an aside, this is a pretty Aussie video, so if you need anything translated, let me know!
The town’s tourism team have also created this website: Get Chris to Cowra which hosts their petition, the video, and a lot of fun stuff (like the photoshopped images of Chris in many Cowra institutions).
It succeeded in getting the attention of Chris Hemsworth, who responded on his Instagram:
He seems like a fairdinkum nice bloke, so I reckon he’ll turn up in Cowra when he can. Cowra’s a lovely town – we picnic there a couple of times every year (as the campaign says, it’s only 2 hours drive from Canberra).
Does this make you want to visit Cowra?