It doesn’t matter where in the world you are, you can walk into a book store, cast your eye over the aisle labels and head for the book in the genre you are after, right? Well, that was true until recently.
Rather than the tried and true categorisation by genre method, a new book shop in Seattle, Oh Hello Again, has established itself by opening as a bibliotherapy shop.
In this bookshop, books are catalogued by emotion, not genre. So picture books sit beside adult fare. Fantasy rubs shoulders with literature and manga.
It came about when the owner read the
thesis of Ella Berthoud and Susan Elderkin’s “The Novel Cure” and “The Story Cure” that she decided to build a whole shop around their concept of “bibliotherapy,” which posits that reading the right novel at the right time can help to console and guide people through moments of great emotional turbulence.Seattle Times
Even the online store is grouped by topic:
What do you think? Would you like to be able to find a book by the way you are feeling or by a genre you enjoy?